100 Keyes, 1926 - 2026
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Posts from July 22nd, 2026

Carmen Martinez Blog

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July
22

Coral Gables Chamber of Commerce Women's Luncheon, sponsored by The Elizabeth Perez Team at The Keyes Company

Home. Wealth. The future. Those were the threads that ran through this year's Women's Luncheon, hosted by the Coral Gables Chamber of Commerce and generously sponsored by The Elizabeth Perez Team at Keyes Company. The panel, moderated by Lynette Janac, Editor-in-Chief of Luxury Guide USA, brought together Carlos Villanueva, Managing Broker of Keyes' Coral Gables and Pinecrest offices, and Madeline Mordarski, Chief Marketing Officer of The Keyes Company, for a candid conversation on real estate, AI, and the women moving both industries forward.

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July
22

South Florida Luxury Market Report: Q2 2026

South Florida's luxury real estate market just posted its biggest quarter in years, and the buyer pool just got a lot bigger

Mike Pappas, CEO, introduces The Keyes Company's Q2 2026 South Florida Luxury Market Report.

South Florida's luxury real estate market closed one of its strongest quarters in recent memory, and the more interesting story sits just beneath that headline: who is actually doing the buying. Single-family luxury home sales rose 20.1% year over year, luxury condo sales rose 23.5%, and both segments held onto meaningful price gains at the top of the market. Growth at this scale rarely comes from a single, uniform buyer. It tends to arrive from several directions at once, each with its own reasoning.

At Keyes, we're watching a market shaped by more than one kind...

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